Good work shouldn't stay invisible.

InventionDM is a founder-led digital growth and public relations company working across PR and media, website development, search visibility, SEO, GEO, AEO, AI search, social media, performance advertising and personal branding.

The approach is to connect discovery, credibility and conversion around the same business objective rather than treating every channel as a completely separate job.

Core services include PR and media, website development and redesign, SEO, GEO, AEO, AI-search optimization, social media marketing, performance advertising and personal branding.

Start with the business problem rather than the service name.

If visitors do not understand or trust the website, website work may come first. If people cannot find you, search may be the priority. If you have genuine news, a launch or founder story, PR may be the correct starting point.

Yes. You do not need to buy several services at once. A project can start with one clear requirement and expand only where additional channels make commercial sense.

Yes. InventionDM serves businesses in India and international markets, including work connected to the UAE, UK, US and Europe.

The strategy changes according to market, audience and business objective.

Work can include real estate, healthcare and clinics, technology, AI companies, professional services, education, hospitality, e-commerce, construction and founder-led businesses.

Yes, where the project and business are a sensible fit. The correct scope depends more on the commercial requirement and readiness of the business than company age.

Depending on the campaign, PR can include story development, press releases, founder or company profiles, editorial positioning, magazine opportunities, publication support and media outreach.

Explore PR Services →

Independent editorial coverage should not be described as guaranteed unless a specific confirmed publishing arrangement is included in the written scope.

Editorial acceptance remains with the publication.

A specific publication should not be promised unless the opportunity or placement has genuinely been confirmed.

In editorial campaigns, the publication retains control over acceptance and final publication.

Yes, where a press release is appropriate. The scope can include developing the angle, writing, revisions, supporting materials and agreed distribution or publication steps.

No. PR can involve different publication models, including editorial opportunities, press-release distribution and sponsored publishing formats.

The format should be clear in the scope rather than presenting every placement as the same type of coverage.

Yes. PR and personal-branding work can focus on founders, co-founders, executives, professionals and leadership teams where there is a credible positioning story.

Explore Personal Branding →

Podcast booking and influencer marketing are not core InventionDM PR services.

The PR focus is media, editorial visibility, press releases, magazine opportunities, company stories and founder positioning.

SEO focuses on traditional search visibility.

AEO focuses on making information clear and useful for answer engines.

GEO focuses on how content and brand entities may be understood in generative AI discovery experiences.

No. Search engines independently determine crawling, indexing and rankings.

SEO should improve the technical, content and authority conditions that support visibility rather than promise a specific organic position.

No. AI platforms independently decide what information to retrieve, generate, recommend or cite.

AI-search optimization can improve the clarity, structure, entity signals and public information around a business, but a specific mention cannot be guaranteed.

Yes. Reviewing the existing website, technical setup, page structure, content and visibility before making major changes is often the correct starting point.

Local search can be part of the strategy where location matters, including clinics, property businesses and local professional services.

There is no universal timeline. Technical improvements can be implemented quickly, while meaningful organic visibility usually develops over time.

Competition, market, content, website condition and existing authority all influence the timeline.

Yes. Depending on the platform and condition of the current website, InventionDM can improve the existing structure or recommend a rebuild.

Projects can include WordPress, Shopify, Odoo, Wix, GoDaddy website environments, custom HTML and other suitable website platforms.

Yes. Website work can include complete company sites, campaign landing pages and e-commerce experiences depending on project requirements.

Often, yes. Depending on the platform, the website can be developed in a staging or temporary environment and connected to the final domain later.

Yes. Mobile layout, readability, navigation and conversion paths should all be considered during development, not added as an afterthought.

Ongoing maintenance, SEO, content changes or additional development can be scoped separately where continued support is required.

Social strategy and content can be developed for platforms such as LinkedIn, Instagram, Facebook, TikTok, Pinterest and X depending on where the relevant audience is active.

Yes. Depending on scope, the work can include strategy, calendars, posts, reels, carousels, stories, campaign concepts and supporting creatives.

Yes. Paid campaigns can include Google, Meta and other appropriate channels based on the market, audience and business model.

Unless explicitly stated otherwise, advertising spend should be treated separately from campaign strategy, creative and management fees.

No responsible campaign should guarantee a specific commercial result before the market responds.

Performance depends on offer, budget, audience, competition, landing experience, tracking and several other factors.

Pricing depends on the service, scope, target market, volume, timeline and complexity.

A landing page, international PR campaign and ongoing search programme are different types of projects and should not all use the same price structure.

The first step is understanding the objective, current situation and target market. From there the scope can be defined and followed by an agreed project plan or proposal.

Timelines depend on actual scope. A focused landing page and a full website or multi-market PR campaign are very different projects.

Expected stages and timelines should be confirmed in the agreed scope.

Requirements vary by service but commonly include business information, brand assets, relevant platform access, target markets, product or service details and an agreed point of contact.

Revision rounds and approval stages should be defined in the project scope so normal revisions can be distinguished from a new direction or additional work.

Reporting should match the service. Search and advertising may need performance reporting, while website and PR projects may use milestone and delivery-based updates.

Confidentiality requirements can be discussed before sensitive information or access is shared. Specific obligations should be agreed in writing.

AI tools can support research, analysis, ideation, structure and quality checks where useful.

The objective is not to replace business context with generic automated output. Client-facing strategy should remain grounded in the actual brief and brand.

InventionDM is founder-led and run by Jeetendra Khatri.

For the company background, previous work and how long the business has operated, the most reliable route is to ask the team directly through the start page so you get an accurate answer rather than a guess.

Projects are led by the founder, and the written scope explains what will be delivered for your service.

How the work is organised depends on the service, so it is worth asking in the first conversation who handles which part of your project.

Rather than claiming to be better than anyone, here is what InventionDM is built around: a founder-led approach, one connected plan across discovery, credibility and conversion, and clear written scope with honest limits on what can and cannot be guaranteed.

Whichever agency you choose, ask for the scope in writing, ask what is not guaranteed, and ask how success will be measured.

Yes, there is a case studies page at inventiondm.com/case-studies-by-inventiondm.

Every business and market is different, so past work shows the approach rather than promising the same outcome for you.

Yes. Send a short note through the start page or the contact page with your business, your goal and the market you want to reach, and the team will come back to discuss it.

Yes. The strategy is different for each: B2B usually depends on trust, expertise and longer decision cycles, while B2C often depends on discovery, visuals, offers and repeat purchase.

The plan starts from who your buyer is and how they currently find and choose providers like you.

InventionDM serves businesses connected to the UAE as well as India, the UK, the US and Europe.

Market details such as language, platforms and buyer expectations are covered when the scope is planned, based on your audience and not on assumptions.

The approach starts with the business objective, not the channel. Discovery (search and AI visibility), credibility (PR, reviews, founder presence), content, advertising and the website are planned together so each supports the others.

In practice that means understanding your goal and buyer first, checking what exists today, agreeing a written scope, then executing, measuring and adjusting.

Use the start page, choose the service you are interested in and share your goal. If you are unsure which service you need, say so and the team will help you choose.

More buyers now ask AI tools such as ChatGPT, Gemini and Perplexity for recommendations before they visit any website. AI visibility is about whether your business is understood, described correctly and recommended in those answers.

It matters because if the AI does not know you clearly, a competitor that is explained better may be mentioned instead.

The work can include checking how AI tools currently describe your business, clarifying your service and about pages, adding structured and answer-ready content such as FAQs, strengthening credible third-party mentions and re-checking real buyer questions over time.

The exact scope is set after an audit of where you stand. AI platforms decide what they cite, so mentions cannot be guaranteed.

A practical check is to ask AI tools the questions your buyers would ask, such as "best [your service] in [your city]", and note whether you appear and how you are described.

Answers vary by tool, time and location, so results are a snapshot to improve from and not a permanent ranking.

It cannot be promised or given a fixed date. It depends on how clear and credible your website and wider presence already are, how competitive your market is and how each AI platform behaves.

Treat AI visibility as ongoing work that you check regularly, not a one-time fix.

Often, yes. Clear content, a technically healthy website and credible mentions help both search engines and AI tools, so the work overlaps.

There is no guarantee for either, because Google and AI platforms make their own decisions.

Credible third-party mentions give search engines and AI tools independent sources that confirm who you are and what you do. That supports trust in both Google and AI answers.

Only genuine editorial or clearly disclosed placements are worth building on, and coverage itself is never guaranteed.

PR works best with something genuinely worth reporting: a launch, a partnership, a milestone, an original insight or data point, or a real founder story.

If there is no story yet, part of the work can be finding the angle that is honest and relevant to the audience of the publication.

It depends on the story, the publication and editorial schedules, so no date can be promised. Preparation of the story and materials comes first, and any outreach or publishing timeline is shared as the project is planned.

Yes. Personal branding work can include positioning, profile clarity, content themes and publishing support so a founder or executive is understood and trusted.

More details are on the personal branding page.

Websites are planned with clear structure, headings, mobile layouts and sensible page speed practices from the start.

Actual speed also depends on the platform, hosting, images and content, which are discussed as part of the scope.

It depends on the scope. Content and images can be supplied by you, created or arranged for the project, or a mix of both. Having your own photos, logo and key facts ready usually makes the project faster and more authentic.

Migration is possible between the platforms InventionDM works with. The site is reviewed first, because what can be moved cleanly, what needs rebuilding and what could affect search visibility depends on the existing website.

Ownership of the domain, hosting, website files and content should be agreed in writing before work begins. If this matters to you, ask for it to be stated in the scope or proposal.

It depends on where your buyers actually spend time. As a general guide, B2B services often do well on LinkedIn, visual consumer brands on Instagram, Facebook or YouTube, and local businesses benefit from Google Business Profile and Instagram.

InventionDM recommends the platforms after understanding your audience and goal, rather than pushing one platform for everyone.

InventionDM can work across the main platforms, including LinkedIn, Instagram, Facebook and YouTube. No platform is claimed as universally best, because results depend on your audience, content and consistency.

The right platform mix is agreed once your audience and goals are clear.

Posting frequency is agreed in the scope for your package and goal. Consistency and quality of content generally matter more than posting as much as possible.

This depends on the scope. If community management is needed, it should be listed in the agreement so it is clear who replies, how fast and in what tone.

No. Social platforms control reach, and no honest agency can guarantee followers or virality. What can be planned is consistent, relevant content, clear positioning and measurable engagement goals.

There is no single number. It depends on your market, goal, competition and cost per click or lead. A sensible start is a test budget to learn what works, then scaling what performs.

Advertising spend is separate from management fees, and the budget is agreed with you before anything is launched.

Campaigns can begin delivering traffic soon after approval and launch, but meaningful optimisation takes time while data builds up. Lead volume or cost cannot be promised in advance.

Yes. Content marketing can include content planning, articles, website copy and supporting material built around what your buyers search for and ask. More information is on the content marketing service page.

Yes. Email work can include strategy, campaign and newsletter content, and follow-up sequences. List quality, consent and compliance with privacy rules such as GDPR matter as much as the writing.

Realistic results depend on your starting point, market, budget and how consistently the work is carried out. Outcomes such as rankings, AI mentions, media coverage, leads or sales cannot be guaranteed.

What can be agreed up front is what will be done, how progress will be measured and when you will receive updates.

The measures depend on the service and your goal, for example enquiries or qualified leads, search and AI visibility checks, traffic quality, media mentions or campaign performance. They are agreed at the beginning so reports track what matters to your business.

Terms differ by service and scope and are confirmed in writing before work starts. If flexibility matters to you, mention it in your enquiry so it can be addressed in the proposal.

Payment terms, currency and schedule depend on the service and are confirmed before substantive work begins. Ask for them in the proposal so nothing is unclear.