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Case studies.

For each client you can see where they started, the plan we made, what we did, how we did it, and where the work is public today.

How every project starts

The steps are the same for every client. The plan inside them is different each time.

  1. Step 1

    We listen first

    A call or message about your business, your audience and what you want to be known for.

  2. Step 2

    We study the market

    Your current website or profiles, your competitors, and how your customers search and decide.

  3. Step 3

    We send a written plan

    A proposal by email: what we will do, in what order, and why. Nothing starts until you agree.

  4. Step 4

    We build it ourselves

    Pages, posts and press stories are researched and written by our team for your business.

  5. Step 5

    We publish and check

    Every piece is reviewed with you before it goes live, then checked once it is public.

  6. Step 6

    We report back

    You see what was published and where, so you always know what the work looks like.

Smart Build logo

Case 01

Smart Build

Commercial & Multi-Family Renovation

WebsiteSEOContent Strategy

A digital presence engagement focused on clearer service architecture, search-ready structure and stronger presentation of a complex renovation business.

Visit live website

Where they started

Smart Build operates across commercial and multi-family renovation. The engagement focused on making a broad service portfolio easier to navigate, easier to understand and better structured for digital discovery.

What we were asked to do

Present a multi-service renovation business with a clearer path between commercial work, multi-family capabilities and specialist renovation services while creating a stronger foundation for search visibility.

Our plan for Smart Build

For a renovation company with multiple property types and specialist services, the digital challenge is not simply visual design. The website has to reduce complexity, separate intent and make the breadth of capability understandable within seconds.

  1. Step 1

    Audit

    Review service hierarchy and information gaps.

  2. Step 2

    Structure

    Map commercial and multi-family journeys.

  3. Step 3

    Build

    Develop website and search-ready content.

  4. Step 4

    Refine

    Improve clarity across key service pages.

What we worked on

  • Website Architecture

    Structured service journeys around commercial, multi-family and renovation specialities so visitors could reach relevant information with less friction.

  • Search Structure

    Supported a search-ready page hierarchy built around service relevance, crawlable content and clearer topic separation.

  • Content System

    Organised service messaging around capability, use case and audience intent rather than relying on generic contractor language.

How the work was done

How we handled the website

  • Reviewed the current site, the services and how visitors would look for them.
  • Studied competitor websites to see how others in the category present themselves.
  • Planned the sitemap and page structure on paper before any design started.
  • Wrote the page content around the business's real services, not generic text.
  • Built it for mobile and desktop, tested it, and reviewed it with the client before launch.

How we handled SEO

  • Researched the words and questions the audience actually uses to find this kind of business.
  • Mapped each service to its own page so search engines and visitors see one clear topic per page.
  • Set titles, headings, internal links and page structure to match that research.
  • Checked the technical basics: speed, mobile view and whether pages can be found and indexed.
  • Reviewed the pages after launch and refined what needed it.

See it for yourself

Water & Shark logo

Case 02

Water & Shark

Global Legal, Tax & Advisory Consulting

WebsiteFounder BrandingPR

Digital and positioning work shaped around a complex international advisory proposition spanning legal, tax, assurance and strategic consulting.

Visit live website

Where they started

Water & Shark operates across high-trust professional services where digital presentation has to communicate sophistication without making an already complex proposition harder to understand.

What we were asked to do

Strengthen the way a multi-jurisdictional advisory business and its leadership are presented digitally, with greater clarity around expertise, founder credibility and cross-border positioning.

Our plan for Water & Shark

Professional services brands are judged before a consultation begins. The digital environment has to make complex expertise feel coherent, credible and appropriately positioned for the level of client the firm wants to attract.

  1. Step 1

    Decode

    Simplify a technically dense service proposition.

  2. Step 2

    Position

    Clarify firm and founder narrative.

  3. Step 3

    Present

    Translate expertise into digital communication.

  4. Step 4

    Extend

    Support broader reputation and media visibility.

What we worked on

  • Digital Positioning

    Structured communication around a broad advisory portfolio covering legal, tax, assurance and business consulting.

  • Founder Narrative

    Developed founder-led positioning around expertise, perspective and the leadership dimension behind the wider firm.

  • PR Framing

    Shaped media-facing narratives around professional credibility, international relevance and specialist advisory knowledge.

How the work was done

How we handled the website

  • Reviewed the current site, the services and how visitors would look for them.
  • Studied competitor websites to see how others in the category present themselves.
  • Planned the sitemap and page structure on paper before any design started.
  • Wrote the page content around the business's real services, not generic text.
  • Built it for mobile and desktop, tested it, and reviewed it with the client before launch.

How we handled PR

  • Found the angle: what is genuinely newsworthy or useful about this business.
  • Wrote the press release or article in plain, factual language with the client's input.
  • Chose where to publish so the story reaches the right readers.
  • Published it with clear source attribution and confirmed it was live.
  • Kept the public link as proof the client can share.

How we handled founder branding

  • Spoke with the founder to understand their background, view and what sets them apart.
  • Defined the story: expertise, perspective and the reason the business exists.
  • Wrote it into the founder bio, profile and media-facing content.
  • Kept the message consistent across the website, LinkedIn and published coverage.

See it for yourself

Mind Base Education logo

Case 03

Mind Base Education

Tutoring, Counseling & Education

WebsiteSocial MediaPR

A multi-channel education presence structured around tutoring, counseling, admissions guidance and student-facing digital communication.

Visit live website

Where they started

Mind Base serves students, parents and education-focused audiences across tutoring, test preparation, counseling and career guidance. The digital challenge was to make these pathways feel connected rather than fragmented.

What we were asked to do

Create a more coherent presentation across education services while supporting campaign communication, social content and broader brand visibility.

Our plan for Mind Base Education

Education businesses serve several audiences at once. The communication system has to feel personal to students, reassuring to parents and credible enough for professional and institutional conversations.

  1. Step 1

    Map

    Clarify audiences and educational pathways.

  2. Step 2

    Organise

    Create clearer service and content hierarchy.

  3. Step 3

    Communicate

    Develop campaign and social presentation.

  4. Step 4

    Reinforce

    Support broader visibility and brand recall.

What we worked on

  • Website Experience

    Structured key education pathways around tutoring, counseling, admissions and learner needs.

  • Campaign Communication

    Supported audience-facing content designed for students, parents and education decision makers.

  • PR & Social Visibility

    Extended the brand narrative beyond the website through communication and visibility-focused workstreams.

How the work was done

How we handled the website

  • Reviewed the current site, the services and how visitors would look for them.
  • Studied competitor websites to see how others in the category present themselves.
  • Planned the sitemap and page structure on paper before any design started.
  • Wrote the page content around the business's real services, not generic text.
  • Built it for mobile and desktop, tested it, and reviewed it with the client before launch.

How we handled PR

  • Found the angle: what is genuinely newsworthy or useful about this business.
  • Wrote the press release or article in plain, factual language with the client's input.
  • Chose where to publish so the story reaches the right readers.
  • Published it with clear source attribution and confirmed it was live.
  • Kept the public link as proof the client can share.

How we handled social media

  • Reviewed the brand, the audience and what competitors post.
  • Defined a few content themes and a posting plan that the business could sustain.
  • Created the posts: copy and design written for the platform and the audience.
  • Published on a schedule and kept the tone consistent with the website.
  • Looked at what people responded to and adjusted the next batch.

See it for yourself

Brand Liaison logo

Case 04

Brand Liaison

Certification & Market Approval Consulting

Brand StrategyPRContent

Communication and positioning support for a technically dense certification and market-approval consultancy.

Visit live website

Where they started

Brand Liaison works across regulatory approvals, product certification and market-entry requirements. In categories like this, expertise can easily become buried beneath technical terminology.

What we were asked to do

Make specialist knowledge easier to communicate while strengthening the brand narrative around certification expertise, regulatory understanding and business-facing guidance.

Our plan for Brand Liaison

A compliance-led brand earns attention differently from a lifestyle or consumer business. The communication has to signal technical competence while remaining understandable enough for commercial decision makers.

  1. Step 1

    Interpret

    Understand the technical service landscape.

  2. Step 2

    Simplify

    Reduce communication complexity.

  3. Step 3

    Position

    Connect expertise with market relevance.

  4. Step 4

    Publish

    Support content and visibility initiatives.

What we worked on

  • Brand Narrative

    Structured positioning around approval management, compliance knowledge and market-entry relevance.

  • Technical Content

    Translated dense certification topics into clearer business-facing communication.

  • PR Positioning

    Developed visibility angles around specialist expertise rather than generic promotional messaging.

How the work was done

How we handled PR

  • Found the angle: what is genuinely newsworthy or useful about this business.
  • Wrote the press release or article in plain, factual language with the client's input.
  • Chose where to publish so the story reaches the right readers.
  • Published it with clear source attribution and confirmed it was live.
  • Kept the public link as proof the client can share.

How we handled founder branding

  • Spoke with the founder to understand their background, view and what sets them apart.
  • Defined the story: expertise, perspective and the reason the business exists.
  • Wrote it into the founder bio, profile and media-facing content.
  • Kept the message consistent across the website, LinkedIn and published coverage.

See it for yourself

Hustle Marketers logo

Case 05

Hustle Marketers

Performance Marketing Agency

PR & MediaFounder PositioningPress Release

Founder-led media positioning centred on Ishant Sharma's performance marketing background and the growth narrative behind Hustle Marketers.

Visit live website Read the published article

Where they started

Hustle Marketers operates in a crowded performance marketing category. The media engagement focused on creating a founder-centred narrative with a clearer point of view around paid media, execution and measurable marketing.

What we were asked to do

Turn founder expertise into a publishable story that connected Ishant Sharma's practitioner background with Hustle Marketers' positioning in the US digital marketing market.

Our plan for Hustle Marketers

For an agency founder, the strongest media story is rarely a list of services. It is the operating philosophy, specialist expertise and point of view that explain why the business exists and why its approach is different.

  1. Step 1

    Extract

    Identify the strongest founder narrative.

  2. Step 2

    Frame

    Connect personal expertise with agency positioning.

  3. Step 3

    Develop

    Build the publication-ready story.

  4. Step 4

    Distribute

    Move the story into a public media environment.

What we worked on

  • Founder Story

    Structured the narrative around the journey from hands-on paid media practitioner to agency founder.

  • Editorial Framing

    Built the article around operational discipline, performance thinking and the agency's strategic positioning.

  • Public Distribution

    Prepared the story for public press release distribution with visible Invention Digital Marketing source attribution.

How the work was done

How we handled PR

  • Found the angle: what is genuinely newsworthy or useful about this business.
  • Wrote the press release or article in plain, factual language with the client's input.
  • Chose where to publish so the story reaches the right readers.
  • Published it with clear source attribution and confirmed it was live.
  • Kept the public link as proof the client can share.

How we handled founder branding

  • Spoke with the founder to understand their background, view and what sets them apart.
  • Defined the story: expertise, perspective and the reason the business exists.
  • Wrote it into the founder bio, profile and media-facing content.
  • Kept the message consistent across the website, LinkedIn and published coverage.

See it for yourself

IFZA logo

Case 06

IFZA

Dubai Business Setup & Free Zone

Digital MarketingContentCampaign Support

Digital communication and campaign support connected to a major Dubai business setup ecosystem and its entrepreneur-facing proposition.

Visit live website

Where they started

IFZA's proposition sits at the intersection of business formation, partnerships and Dubai's international entrepreneur ecosystem. Communication therefore has to remain clear across different audiences and levels of familiarity with the UAE market.

What we were asked to do

Support digital campaign and content communication around business setup themes while maintaining clarity for international audiences evaluating Dubai as a business destination.

Our plan for IFZA

Business setup communication has to reduce uncertainty. The strongest campaigns make a complex incorporation decision feel understandable without oversimplifying the regulatory and commercial context behind it.

  1. Step 1

    Context

    Understand audience and campaign objective.

  2. Step 2

    Message

    Structure business setup communication.

  3. Step 3

    Asset

    Develop supporting campaign content.

  4. Step 4

    Deploy

    Support digital visibility activity.

What we worked on

  • Campaign Communication

    Supported market-facing campaign messaging around business setup and entrepreneur-focused themes.

  • Content Support

    Developed communication assets designed for clearer audience understanding and campaign use.

  • Digital Visibility

    Contributed to broader digital marketing activity around a high-consideration business setup proposition.

How the work was done

How we handled PR

  • Found the angle: what is genuinely newsworthy or useful about this business.
  • Wrote the press release or article in plain, factual language with the client's input.
  • Chose where to publish so the story reaches the right readers.
  • Published it with clear source attribution and confirmed it was live.
  • Kept the public link as proof the client can share.

How we handled social media

  • Reviewed the brand, the audience and what competitors post.
  • Defined a few content themes and a posting plan that the business could sustain.
  • Created the posts: copy and design written for the platform and the audience.
  • Published on a schedule and kept the tone consistent with the website.
  • Looked at what people responded to and adjusted the next batch.

See it for yourself

Edil Alba Restauri logo

Case 07

Edil Alba Restauri

Construction & Renovation, Rome

Social MediaContentBranding

Content and brand presentation work for a Rome-based renovation business operating across home improvement and technical services.

Visit live website

Where they started

Edil Alba operates in a highly local, service-driven market where prospective customers need to understand capability quickly and associate the brand with practical renovation expertise.

What we were asked to do

Strengthen the way renovation services were communicated through digital content and brand-facing presentation for a local Italian market.

Our plan for Edil Alba Restauri

Local service businesses compete on trust, clarity and relevance. Digital communication works best when it makes the service feel tangible and gives prospective customers an immediate sense of what the business can actually handle.

  1. Step 1

    Define

    Identify core service communication.

  2. Step 2

    Package

    Create clearer content themes.

  3. Step 3

    Present

    Strengthen visual consistency.

  4. Step 4

    Support

    Build ongoing social communication.

What we worked on

  • Brand Presentation

    Supported a more consistent visual and communication style around the renovation offering.

  • Content Direction

    Organised service-led messaging around practical renovation and improvement needs.

  • Social Communication

    Extended brand visibility through audience-facing social content and digital presentation.

How the work was done

How we handled social media

  • Reviewed the brand, the audience and what competitors post.
  • Defined a few content themes and a posting plan that the business could sustain.
  • Created the posts: copy and design written for the platform and the audience.
  • Published on a schedule and kept the tone consistent with the website.
  • Looked at what people responded to and adjusted the next batch.

See it for yourself

Alarfeen Real Estate logo

Case 08

Alarfeen Real Estate

Real Estate, Dubai

WebsiteBrandingSEO

Digital presentation and search-oriented work for a Dubai property business serving buyers, sellers and investors.

Visit live website

Where they started

Real estate websites have to balance visual aspiration with practical trust signals. The engagement centred on presenting services more clearly while supporting digital discovery for property-focused audiences.

What we were asked to do

Create a clearer digital structure around property services, brand presentation and search relevance for a competitive Dubai real estate environment.

Our plan for Alarfeen Real Estate

Property decisions involve high consideration and high trust. The website needs to do more than display listings. It has to frame the business as a credible guide before a buyer, seller or investor starts the conversation.

  1. Step 1

    Clarify

    Separate services and audience pathways.

  2. Step 2

    Structure

    Build clearer website hierarchy.

  3. Step 3

    Position

    Strengthen digital brand presentation.

  4. Step 4

    Optimise

    Support search-ready service discovery.

What we worked on

  • Website Structure

    Organised property and service information into clearer visitor journeys.

  • Brand Presentation

    Supported a more coherent visual and message hierarchy around the real estate proposition.

  • SEO Foundation

    Structured pages and service themes to support more relevant search discovery.

How the work was done

How we handled the website

  • Reviewed the current site, the services and how visitors would look for them.
  • Studied competitor websites to see how others in the category present themselves.
  • Planned the sitemap and page structure on paper before any design started.
  • Wrote the page content around the business's real services, not generic text.
  • Built it for mobile and desktop, tested it, and reviewed it with the client before launch.

How we handled SEO

  • Researched the words and questions the audience actually uses to find this kind of business.
  • Mapped each service to its own page so search engines and visitors see one clear topic per page.
  • Set titles, headings, internal links and page structure to match that research.
  • Checked the technical basics: speed, mobile view and whether pages can be found and indexed.
  • Reviewed the pages after launch and refined what needed it.

See it for yourself

DVS Technosoft logo

Case 09

DVS Technosoft

Industrial Automation & Engineering

Website PresentationSEO SupportDigital Structure

Digital structure and presentation support around a technically complex industrial automation, engineering and systems-integration portfolio.

Visit live website

Where they started

DVS Technosoft works across industrial automation, robotics, control systems, engineering and related technical services. The communication challenge is making depth of capability understandable without flattening the expertise behind it.

What we were asked to do

Support a clearer digital presentation for a technically dense B2B service portfolio and make key capabilities easier to navigate and discover.

Our plan for DVS Technosoft

Industrial B2B websites often fail because technical depth is presented as a catalogue rather than a decision journey. The communication has to preserve expertise while making the next step obvious to a buyer.

  1. Step 1

    Inventory

    Map complex technical capabilities.

  2. Step 2

    Group

    Create clearer service taxonomy.

  3. Step 3

    Present

    Improve digital communication hierarchy.

  4. Step 4

    Support

    Strengthen discoverability around services.

What we worked on

  • Service Architecture

    Organised technical capabilities into more understandable digital categories and pathways.

  • Digital Presentation

    Improved the communication hierarchy around automation, engineering and integration services.

  • Search Support

    Aligned service presentation with clearer topic signals for relevant digital discovery.

How the work was done

How we handled the website

  • Reviewed the current site, the services and how visitors would look for them.
  • Studied competitor websites to see how others in the category present themselves.
  • Planned the sitemap and page structure on paper before any design started.
  • Wrote the page content around the business's real services, not generic text.
  • Built it for mobile and desktop, tested it, and reviewed it with the client before launch.

How we handled SEO

  • Researched the words and questions the audience actually uses to find this kind of business.
  • Mapped each service to its own page so search engines and visitors see one clear topic per page.
  • Set titles, headings, internal links and page structure to match that research.
  • Checked the technical basics: speed, mobile view and whether pages can be found and indexed.
  • Reviewed the pages after launch and refined what needed it.

See it for yourself

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