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Empowering Choices, Inspiring Change: Ethical Marketing for a Better Tomorrow

Empowering Choices, Inspiring Change: Ethical Marketing for a Better Tomorrow



The growth of social media has been exponential, and this has resulted in almost everyone using social media for personal and business purposes. Engagement is on a different level now that we can connect with people across the globe. This can be exciting as well as confusing for some people. Online marketing has become a tool that companies can use to succeed in today’s world.




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When you use online platforms, there are certain ethical issues that we must keep in mind. We tend to forget these issues. But now these issues are widely discussed and criticized, as they can take a toll on the reputation of any company.


Here are a few ethical issues we must avoid: during online marketing



Customer Privacy


1) Customer Privacy

Online marketing has made it easier for companies to advertise their services and products to their target audience. The demographics can easily be studied and targeted. With the help of cookies and tracking, companies can figure out the details of any potential customer and then directly sell their products to them. What if the customers don’t have a right to their information? What if other companies start using this information without permission? Thus, it is very necessary to have a privacy policy in place, and everything should be done with consent.



Copyright Protection


2) Copyright

Copyright infringement has become a big problem for a lot of companies out there. People are well aware of this law but tend to be confused when it comes to online marketing. Using someone’s work and making it your own without their permission is the wrong thing to do. This is one of the major reasons why the reputation of the company may be damaged. Companies should avoid doing this as much as possible.



Customer Information Security


3) Customer Information

Customers give their information to the companies they are doing business with. This then becomes a moral and social responsibility of the company to keep that information safe and secure and make sure that it isn't breached. Today, hackers started getting this information by getting into the systems and then illegally getting hold of their private details, which may include their card details. Therefore, it is very important for companies to protect this information.

 

If we are able to keep in mind that ethics play a huge role in the image of any brand, we will take one step towards creating the image that we aspire to have.


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