Bahy Emad: Shaping the Future of Events in Egypt and Beyond
2025
In the fast-paced world of entertainment and large-scale events, few names shine as brightly as Bahy Emad, the CEO & Founder of TTL – Through The Line Agency. A true pioneer in the art and science of crowd management, Bahy has redefined what it means to deliver seamless operations, world-class safety, and unforgettable guest experiences. With an eye for detail and a rare ability to design flawless strategies, Bahy built TTL into one of the region’s most trusted agencies, specializing in Crowd Management & Control, Event Operations, and Management. His commitment to quality, safety, and innovation has not only elevated industry standards but has also set new benchmarks across the Middle East. From Vision to Industry Leadership
Over the years, Bahy’s name has become synonymous with success in Egypt’s booming events scene. His portfolio tells a story of ambition and excellence—ranging from partnerships with global entertainment companies to collaborations with world-renowned superstars.
He has spearheaded the operations and crowd management for some of the region’s most iconic festivals, including Zamna Festival, Adriatique, DHB, Rampa, Adam Port, &Me, and Bedouin—delivering safe, smooth, and truly memorable experiences for tens of thousands of attendees. Bahy’s expertise also extends to Middle Eastern megastar concerts, where he has managed events for Amr Diab, Tamer Hosny, Cairokee, and Wegz, while also working with international giants such as Red Bull and Coca-Cola.
A Defining Summer Season
The North Coast 2025 Summer Season proved to be another milestone for TTL. Bahy and his team were behind some of the biggest events of the summer, executing crowd control and operations with such precision that even the audience took notice—praising how effortlessly smooth the experience felt from beginning to end.
The Power of Precision and Creativity
What truly sets Bahy apart is his ability to blend creativity with precision. His forward-thinking strategies, coupled with a deep understanding of human behavior in large-scale settings, have positioned him as a pioneer in crowd management services.
Reflecting on his journey, Bahy notes: “All of this success of course came from dedication and intensive operations planning, but also I wouldn’t have come so far without my partners of success.” Building Tomorrow’s Industry
Today, Bahy continues to push the boundaries of what’s possible in the events industry. Under his leadership, TTL is expanding its footprint, championing a culture of innovation, safety, and professionalism. But more than building an agency, Bahy Emad is shaping the future of events in Egypt and beyond.