Interactive Content:

Interactive Content engages users actively, encouraging them to participate rather than passively consume. Examples include quizzes, polls, interactive videos, and calculators. Interactive content fosters higher engagement rates and provides valuable data about customer preferences.

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Workflow:

☞ Content Creation: Develop interactive content pieces aligned with marketing goals (e.g., product recommendation quizzes).

☞ User Engagement: Promote interactive content on social media, email newsletters, and website.

☞ Data Collection: Gather user responses and preferences through interactive elements.

☞ Lead Generation: Use interactive content as lead magnets, requiring user information in exchange for participation.

☞ Analysis and Follow-up: Analyze user data, segment leads, and follow up with personalized content or offers based on user responses.